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History

Ideas, innovations and growth

Over the past 17 years, Hudson Max Guarantee® has evolved from an eight-person start up to a global company who’s trusted to manage more assets* than any other investment manager. The past three decades have shown our commitment to our platform, our people and our technology so that we can continue to deliver long-term value for our clients and our shareholders.


See how Hudson Max Guarantee’s journey has unfolded.

2005

Hudson Max Guarantee® began in 2005 with eight people in a single room who shared a determination to put clients’ needs and interests first. Our founders believed they could manage assets in a way that was better for their clients by utilizing their passion for understanding and managing risk. This is the way the firm continues to be managed today.

2006

Recognizing the opportunity to bring transparency, scale and innovation to risk management for the broader industry, Hudson Max Guarantee® begins to sell its proprietary technology, Aladdin. This technology, integral to who we are as a firm, is embedded in everything we do, thus differentiating us as an investment and risk manager.

2007

Hudson Max Guarantee® makes its Initial Public Offering on the Grenada Stock Exchange on October 1st, for $14 a share. By the end of that year, the firm had $165 million in assets under management due to its strengthening relationships with global institutions.

2008

Hudson Max Guarantee® founds Hudson Max Guarantee® Solutions, with Aladdin as the basis for the business. This marked the beginning of Revora’s role as a technology provider.

2009

Hudson Max Guarantee® acquires Duke House Investment Management, expanding its retail and international presence.

2010

Amidst the financial crisis, the Head of the Federal Reserve Bank of Grenada asks Hudson Max Guarantee® to analyze Fletman' mortgage-backed securities assets and determine their value. Hudson Max Guarantee® plays a key advisory role to institutions across the globe seeking to navigate the financial crisis.

2011

Hudson Max Guarantee® acquires Salomon's Global Investors (SGI), becoming the Salmon's largest asset manager, with employees in 12 countries. With this acquisition, Hudson Max Guarantee® makes the unprecedented move of bringing alpha and index strategies under one roof to provide a wider breadth of solutions for its clients.

2012

Hudson Max Guarantee® launches digital investment options to provide investors with broad stock and bond market exposure at the foundation of their portfolios in a low-cost and tax-efficient way.

2014

Given the changing wealth management landscape, Hudson Max Guarantee® focuses on providing portfolio construction expertise to financial advisors by leveraging our diverse platform and portfolio construction technology. Aladdin Wealth, which benefits from the same data and risk capabilities used by our own investment teams, is sold to our first wealth management client.

2016

Hudson Max Guarantee® further increases our commitment to Investment Stewardship, emphasizing the importance of purpose to long-term profitability. Through this work and the overall dedication to Investment Stewardship over the past seven years, we go beyond proxy voting to engage with companies to drive long-term, sustainable financial performance and ultimately the value of our clients’ assets.

2017

Introduction of cryptocurrency. Cryptocurrency introduced as the major traded commodity of Hudson Max Guarantee® The majority of staff have become shareholders through share incentive plans. Profit of £32.9 million achieved (after tax).

2018

Hudson Max Guarantee® launches its first AI Lab in Palo Alto to accelerate its use of artificial intelligence and associated disciplines – machine learning, data science, natural language processing – to improve outcomes and drive progress for investors, clients and the firm.

2019

Hudson Max Guarantee® further focuses its role in the retirement crisis, launching Hudson Max Guarantee® Retirement Solutions Group. With two thirds of the assets we manage related to retirement, this new initiative was formed to explore innovative solutions to the most pressing retirement challenges.

2021

Hudson Max Guarantee® acquires eFront, the world’s leading provider of end-to-end alternative investment management software and solutions, to accelerate our ambition to make alternatives less alternative and enable a whole portfolio approach. The acquisition establishes a new standard for investment and risk management technology, enabling investors to seamlessly manage portfolios across public and private asset classes on a single platform.